Dim Pickles jar on a linen tablecloth with sliced pickles and a sandwich

Dim Pickles

Let’s talk about pickles. Not the sweet, soft kind that’s too normal, too Dutch. We’re talking about real Montréal Deli-style pickles. Cold-fermented, brutally sour, and unapologetically crunchy. The kind that hits back when you bite it. Yes, we’re talking about Dim.

  • Brand Strategy
  • Brand Identity
  • Packaging Design
  • Illustration
  • UX / Web Design
  • Merch Design
Flatlay of a Dim Pickles jar on pink tiles with a pastrami sandwich and pickle
Dim Pickles jar lying on a bed of pickles, garlic and dill
Crunchy poster: two hands snapping a pickle in half
Dim Pickles jar on a plate with brine, dill, garlic and mustard seeds
Dim Pickles jar floating between pickles
Dim Pickles jar on a pink tiled kitchen counter next to a pastrami sandwich
Man in a Dim Pickles t-shirt unloading jars from a van in Amsterdam
Grey cap with the Dim wordmark
Founders:
Dan Salmanovich, Tim van Amerongen
Creative direction & design:
Tim van Amerongen