Graphic Design Contact

TommyTomato

Kids and vegetables. Historically, not a great match. Enter TommyTomato: dropping veggie-packed lunches straight into classrooms. We built a visual identity loved by kids and trusted by parents, bold typography, a watertight grid, and a system scaling from lunchboxes to delivery vans. The biet is on!

  • Brand Strategy
  • Brand Identity
  • Packaging Design
  • Art Direction
  • Editorial Design
  • Vis ID Development
  • UI / UX Design
  • Presentation Design
  • Merch Design
TommyTomato founder holding a lunch box in front of a wall of stacked boxes
Tommy the tomato in different poses, from the brand guidelines
The Soeperhelden line-up of vegetable characters
TommyTomato van at a primary school, boxes loaded on a trolley
Spreads from the TommyTomato brand guidelines laid out in perspective
TommyTomato social posts for new dishes: Moes Makers, Ninja Noedels, Magische Maantjes
Founder with a lunch box between the branded vans
Client:
TommyTomato
Lead agency:
Studio Onward
Strategy:
Paulus Egberts
Creative design:
Tim van Amerongen